FEATURED
NEWS
Created by PARTYDAY, China's first immersive Playable Movie experience park!
PARTYDAY integrates sports, entertainment, technology, and IP, with a presence in seven cities across China, creating large-scale immersive sports and entertainment destinations. This partnership marks a further expansion of PARTYDAY's global collaboration network. Moving forward, the two parties will continue to explore innovative ways to integrate international IPs with interactive technologies. PARTYDAY and Alterface look forward to harnessing technology to elevate experiences, connecting with audiences through compelling content, and pushing the boundaries of offline entertainment through innovation, together creating next-generation entertainment experiences built to thrive for years to come. ✨
The "Adventure Island" WeChat Mini Program has launched a major collaboration with MOOMIN! Here, you can choose your favorite characters and avatars, immersing yourself in the adventure both online and offline. MOOMIN fans, come join the fun and start your adventure now!
With its creative DNA of "gamification thinking,"
PARTYDAY endows the MOOMIN
IP with a new dynamic expression.
Themed Customized Levels
Explore MOOMIN Valley to find the magical pearl with Snorkmaiden, experience
skiing for the first time in winter with MOOMIN, join the ever-adventurous Sniff
on his expeditions...
Limited-edition Peripherals & Interactions
Co-branded interactive scenes, check-in badge collection, MOOMIN character parades—full of perks!
Maximum Healing Power
Inspired by MOOMIN's courage, inclusivity, and spirit of exploration, we encourage making sports a joyful adventure that breaks free from constraints! Create a brand-new immersive adventure experience that blends boundary-breaking sports with fairy-tale wonder!This powerful collaboration unlocks new ways to adventure!Let's embrace "courage, inclusivity, and exploration" like MOOMIN—make sports a happy adventure!
PARTYDAY takes center stage with its latest
independently developed interactive tech experiences.
When sports, games, and social life collide after dark, PARTYDAY becomes the playground
for a new generation.
Development History
2018
PARTYDAY was officially established, defining its core direction of “Sports + Entertainment + Technology + Social”.
2019-2020
Completed business model refinement, product system development, and technology accumulation. Shenzhen Chuliang Technology simultaneously advanced smart ticketing, intelligent hardware, and IoT system development.
October 2021
Shenzhen Lecheng Enterprise Management Co., Ltd. was officially registered, marking the brand's transition into standardized corporate operations.The following year, the first Shenzhen Longgang store opened, becoming a benchmark location in South China.
2022-2025
Launched nationwide expansion, entering cities such as Shenzhen, Wuhan, Hangzhou, and Shanghai, covering four major regions: South China, Central China, East China, and Northwest China.
2024
Signed the Hangzhou Olympic Sports Center AT Tiandi project, becoming a key supporting venue for the Asian Games complex.
2025
The Hangzhou Olympic Sports Center flagship store officially opened, introducing an elevated multi-level tunnel karting track.In the same year, new locations opened in Shenzhen Bao'an Joy City, Xi'an IKEA LIVAT, and Shanghai Global Harbor.The total number of stores surpassed 7, forming a multi-regional chain network.
2026
Continues to deepen IP content, proprietary game development, smart technology, and chain operation systems, advancing the evolution of the sports entertainment ecosystem.
Core Businesses
Offline Sports Entertainment Complex Operations
Nationwide chain of large-scale indoor integrated entertainment spaces, offering
dozens of activities including rock climbing, bowling, ice skating, archery,
bumper cars, VR experiences, karting, and motion-sensing interactive
games.
Combines sports, entertainment, socializing, and leisure, with an
average customer dwell time of 4–6 hours per visit.
Smart Technology System Development
Independently developed systems including smart ticketing, membership management,
mobile mini-programs, and web-based management platforms.
Provides
IoT-enabled hardware such as smart gates, facial recognition, self-service
ticketing machines, token machines, and smart lockers, enabling full-scenario
digital operations.
Recognized as a National High-Tech Enterprise and a
“Specialized and Innovative” Enterprise (2024–2025), holding multiple invention
patents and software copyrights.
Proprietary Games & IP Ecosystem
Developed a range of motion-sensing and VR games, including skiing competitions,
dance party games, cycling races, VR wingsuit flying, motion-sensing
skateboarding, and VR kayaking.
Builds a proprietary IP character system,
forming a closed-loop experience of“offline experience → mission progression →
online retention → social sharing.”
Brand IP Matrix
Owns four core IP characters: DADA, CANY, MILY, and GULU, integrated across offline experiences, game interactions, merchandise, and visual branding to enhance emotional connection and brand recognition.
F&B Brand Operations
Operates its in-house F&B sub-brand Gulu's Eat, offering light meals, snacks, beverages, and casual dining options, seamlessly integrated into the entertainment experience.
Full-Scenario Smart Operation Solutions
Provides integrated solutions for the leisure and entertainment industry, including software development, intelligent hardware, IoT platforms, IP content, and operational management—driving digital and intelligent industry upgrades.
Brand Vision
Become a sports and entertainment enterprise that is deeply loved by users,
creating a new
generation of urban mega entertainment complexes that are China-leading and
globally recognized.
By leveraging technology and IP, PARTYDAY aims to
redefine sports entertainment experiences, promote industry standardization and
ecosystem development, and bring healthy, joyful, and social entertainment to
more cities and users.
Brand Culture
Mission: “The world needs happiness—we create happiness.”
Core Values
Deliver Happiness
Bring joy to customers at every touchpoint, both inside and outside the venue.
Results-Oriented
Focus on creating real business value and delivering measurable outcomes.
Act Fast
Move decisively in uncertainty and seize opportunities through speed.
Challenge Boldly
Continuously push boundaries and strive for better possibilities.
Collaborate for Win-Win
Embrace teamwork, actively seek support, and empower others.
Long-Term Thinking
Prioritize sustainable growth and commit to doing what is difficult but right.
Brand Philosophy
PARTYDAY adheres to the principles of delivering
happiness, maintaining quality, pursuing innovation, and achieving mutual
growth.
Driven by user experience, technology, and creativity, and
supported by high service standards, the brand is committed to creating safe,
enjoyable, and emotionally engaging sports entertainment experiences.
Happiness First
Infuse joy into every scenario and experience, using sports and entertainment to energize and relieve stress.
Quality Above All
Ensure high standards in service, equipment, and safety, building trust through professionalism and attention to detail.
Continuous Innovation
Drive growth through technological, product, experiential, and business model innovation.
Technology Empowerment
Use digitalization, intelligence, and IoT to enhance efficiency and immersion.
User-Centric Approach
Serve all age groups with full-scenario experiences, focusing on long-term value creation.
Open Collaboration
Grow together with employees, partners, and society through integrity and win-win cooperation.
Core Advantages
Full Industry Chain Integration
Combines offline operations, technology R&D, hardware manufacturing, game development, IP incubation, and F&B.
Strong Proprietary Technology
Fully self-developed software systems, smart hardware, IoT infrastructure, and game content.
Broad Audience Coverage
Serves families, youth, children, and corporate groups with diverse scenarios and high repeat visits.
Scalable Standardization
Mature operational model and digital management enable rapid nationwide expansion.
Experience Innovation
Integrates proprietary motion-sensing and VR games with real-world environments to create differentiated immersive experiences.