Nationwide chain of large-scale indoor integrated entertainment spaces, offering dozens of activities including rock climbing, bowling, ice skating, archery, bumper cars, VR experiences, karting, and motion-sensing interactive games.
Combines sports, entertainment, socializing, and leisure, with an average customer dwell time of 4–6 hours per visit.

Independently developed systems including smart ticketing, membership management, mobile mini-programs, and web-based management platforms.
Provides IoT-enabled hardware such as smart gates, facial recognition, self-service ticketing machines, token machines, and smart lockers, enabling full-scenario digital operations.
Recognized as a National High-Tech Enterprise and a “Specialized and Innovative” Enterprise (2024–2025), holding multiple invention patents and software copyrights.

Developed a range of motion-sensing and VR games, including skiing competitions, dance party games, cycling races, VR wingsuit flying, motion-sensing skateboarding, and VR kayaking.
Builds a proprietary IP character system, forming a closed-loop experience of“offline experience → mission progression → online retention → social sharing.”

Owns four core IP characters: DADA, CANY, MILY, and GULU, integrated across offline experiences, game interactions, merchandise, and visual branding to enhance emotional connection and brand recognition.

Operates its in-house F&B sub-brand Gulu’s Eat, offering light meals, snacks, beverages, and casual dining options, seamlessly integrated into the entertainment experience.

Provides integrated solutions for the leisure and entertainment industry, including software development, intelligent hardware, IoT platforms, IP content, and operational management—driving digital and intelligent industry upgrades.

Core Values

Bring joy to customers at every touchpoint, both inside and outside the venue.

Focus on creating real business value and delivering measurable outcomes.

Move decisively in uncertainty and seize opportunities through speed.

Continuously push boundaries and strive for better possibilities.

Embrace teamwork, actively seek support, and empower others.

Prioritize sustainable growth and commit to doing what is difficult but right.

Infuse joy into every scenario and experience, using sports and entertainment to energize and relieve stress.

Ensure high standards in service, equipment, and safety, building trust through professionalism and attention to detail.

Drive growth through technological, product, experiential, and business model innovation.

Use digitalization, intelligence, and IoT to enhance efficiency and immersion.

Serve all age groups with full-scenario experiences, focusing on long-term value creation.

Grow together with employees, partners, and society through integrity and win-win cooperation.

Combines offline operations, technology R&D, hardware manufacturing, game development, IP incubation, and F&B.

Fully self-developed software systems, smart hardware, IoT infrastructure, and game content.

Serves families, youth, children, and corporate groups with diverse scenarios and high repeat visits.

Mature operational model and digital management enable rapid nationwide expansion.

Integrates proprietary motion-sensing and VR games with real-world environments to create differentiated immersive experiences.